In the world of FMCG, shelf space is prime property. Getting and optimizing it means more than just better visibility; it likely translates into increased sales, brand loyalty, and better market share. Some winning merchandising strategies in managing the shelf for FMCG brands include the following. Place always-high-performing items at eye level. Work with your retailers to get the key item in the top selling, highest-margin product position. For kids’ products, aim for kid-eye level – think about what would truly appeal to your target consumer.