OTRACKER's website traffic tracking involves analyzing and monitoring the visitors' flow to a website. This process involves capturing data on metrics like unique visitors, page views, and referral sources, providing valuable insights to website owners to increase overall website performance.OTRACKER's heat map visualization displays website data in a graphical format, focusing on areas where user engagement is concentrated. By giving a visual representation of user communication like clicks, scrolls, and dwell time, the heat map aids website owners in improved performance.